The Big IRE in Vegas

Despite the reduced event size due to COVID, Lifetime Tool sent a team of representatives to showcase all of Lifetime’s roofing components. “Attendance was down, but we still were able to make new connections as well as increase distribution outlets,” said Ben Weber of Lifetime Tool. He went on to say that this year was the first time for their new 20ft x 20ft booth. “We really stood out this year at IRE and our components and new booth design helped make a significant impact,” said Weber.